Services in Marketing - 809 Words

ïÆ'Ëœ Services marketing are crucial compared to product marketing because services are generally produced while serving the prospect and consumed on the spot and it cannot be stored. ïÆ'Ëœ 7p’s of marketing help the company to know and evaluate the interaction between the customers and business, which helps to create successful marketing plan. Telecom service industry: ïÆ'Ëœ Bharti Airtel is and Indian company offering telecommunication services in 19 countries. ïÆ'Ëœ Airtel is market leader in cellular network ïÆ'Ëœ 7p’s of Airtel are: o Product: Airtel pre-paid. Airtel postpaid. Blackberry wireless handheld. Value added services(VAS) such as: Call diverting, call waiting, and call hold. Instant balance enquiry. 24 hrs recharging facility. SMS facility. Multimedia messaging service. Features like chat, games, ringtones etc. GPRS. o Price: Pricing of Airtel company is controlled by TRAI. It provides customer based pricing schemes. Monthly price plans are provided. Special rewards are provided on usage. o Place: Airtel Company has its service points in the remotest areas. Its presence is wide and extensive. It offers services in 17 countries. It has many customer care touch points. Airtel distributors are paan shops, chemists, grocery stores, outlets, mobile shops etc. o Promotion: Airtel Company has large scale print and videos advertising. Airtel had undertaken excellent personalized promotion strategy by allowing the customer to choose bestShow MoreRelatedThe Components Of Service Marketing3122 Words   |  13 PagesTOPIC: MOTAT- MUSEUM OF TRANSPORT AND TECHNOLOGY SUBJECT-SERVICE MARKETING TRIMESTER-1 STUDENTS NAMES-RANJITHA PRAKASH, HARMEET NARANG, SHUBHAM GARG, ASHIMA MAHAJAN, TUTOR-PAUL ROSE â€Æ' CONTENTS: †¢ INTRODUCTION †¢ COMPONENTS OF SERVICE MARKETING †¢ SERVICE MARKETING ENVIRONMENT †¢ INTER-RELATIONSHIP OF THE SERVICES MARKETING MIX ELEMENTS †¢ PRODUCE AND CO-ORDINATE STRATEGIES FOR THE ORGANISATION TO MAINTAIN CURRENT SERVICE MARKET â€Æ' INTRODUCTION MOTAT is a Museum of TransportRead MoreService Marketing In Fitness Center Essay1389 Words   |  6 Pagesdiscussion of theory to critical evaluation of the Westside Health Fitness Club (WHFC). Having emphasis on the role service encounters in customer satisfaction and quality, outline a detailed approach to manage moments of truth of service recovery. Keeping good relationship with customer can be seen an important retention strategy of customer. Loyal customers can be especially useful in service businesses where most people use word of mouth recommendations to decide which business or person to use. TheRead MoreThe Service Marketing Mix Should Now2053 Words   |  9 PagesIn today’s world, the service sector dominates the different economies of developed and developing nations. Services require different management activities, â€Å"it differs a lot from the marketing of goods† (Berry, 1980). Indeed, services are considered as intangible, variable and perishable ( marketingteacher.com). Thus, we can say that the traditional 4 p’s are not sufficient anymore. Indeed, the service marketing mix should now include three other elements, which are the physical evidence, the peopleRead MoreEssay about Service Marketing 2318 Words   |  10 PagesIntroduction In an ideal situation, customers would not have to wait for the delivery of products and services. However, in the real world, organizations cannot always match exact capability and demand; therefore, waiting is frequently inevitable while purchasing, especially in service marketing, as service firms can barely inventory their â€Å"stock† for sale at a later date (Lovelock, 1992, p.154). In general, waiting in lines – known as â€Å"queuing†, happens when the number of customers arrive atRead MoreGap Model of Service Marketing2273 Words   |  10 Pagesbusiness is, even the future success of a business (Karl, 2009). For service marketing, which is the form of marketing focuses on processes deeds and performances, service quality is only way for customers to evaluate their experiences (Susamoo, 2012). Hence, the service quality is one of the most important factors that any service organisation should face. Service quality can be defined as ‘a customers perception of how well a service meets or exceeds their expectations’ (Seth, Deshmukh amp; VratRead MoreMarketing Mix - Service 7 Ps1528 Words   |  7 PagesCONTINUUM LEARNING PTE LTD 7Ps of Services Marketing Companies are competing strategically through service quality for greater differentiation in todays competitive marketplace. Successful companies focus on the services-dominant paradigm with investment in people, technology, human resources policies, and compensation linked to service performance of employees. This is important because contact employees’ attitudes and behaviours significantly influence the quality of service. They present the â€Å"face andRead MoreService Marketing1113 Words   |  5 PagesIntroduction Lusch et al. (2007) describe as marketing emerged in the beginning of the 20th century, it embraced the goods-dominant (G-D) logic. The concept of the Four Ps of marketing mix – product, price, place and promotion became treated as the basic model at that time. (Grà ¶nroos, 1989) Today, this paradigm is beginning to lose its position. Service marketing is one leading new approach to marketing. Four main characteristics of services defined by Kotler et al. (2009) are intangible, perishableRead MoreServices Marketing : Marketing And Marketing1846 Words   |  8 PagesService is simply helping someone for profit or nonprofit. Service is intangible product. It means that there is no physical appearance of the object in the process. â€Å"A service is the action of doing something for someone or something. You cannot touch it. You cannot see it. You cannot taste it. You cannot hear it. You cannot feel it. It is largely intangible†. Introduction to Services Marketing - Marketing Teacher. (n.d.). Retrieved November 25, 2014, from http://www.marketingteacher.com/introduction-to-services-marketing/Read MoreService Marketing2928 Words   |  12 PagesReview Question (pg. 54, no. 12) The term â€Å"marketing mix† could suggest that marketing managers are mixers of ingredients. Is that perspective a recipe for success when employing the 7 Ps to develop a services marketing strategy? The  marketing mix  is a business tool used in  marketing  products. The marketing mix is often crucial when determining a product or brands unique selling point, meaning that the unique quality that differentiates a product from its competitors, and is often synonymousRead MoreService Marketing3985 Words   |  16 PagesAhmedabad PGDM Trimester IV (Batch 2010-12) Continuous Evaluation in Service Marketing Submitted By: Pooja Iyer 1011012006 PREFACE This report is written so that an understanding of jawed habib can be understood easily. This report is designed to provide a comprehensive introduction to the above mentioned firm. This is a sales report and so covers only the general information regarding the firm and its services. The report also touches upon the competitor’s knowledge, customer’s knowledge