Tuesday, June 30, 2020

Cash converters in Australia - 1650 Words

Cash converters in Australia (Essay Sample) Content: TITLE: CASH CONVERTERS-EXORBITANT INTEREST RATES Student's Name: University Affiliation: Cash converters is an international company which is based in Australia, and it is involved in pawn broking, and also, it provides small financial loans. This essay is trying to examine the issues of charging exorbitant interest rates to the needy. It also looks into detail the impacts high interest rates have on the needy people. Also, it takes into consideration the ethical issues which are carried out by these cash converters and also the role of professional accountants in this via ethical standards. Concerns have been raised due to the cash converters charging exorbitant interest rates which would make the needy to turn to payday lenders or cash advancers. When low-income earners turn to payday lenders, they find themselves caught up in a debt cycle whereby loans pile up with astronomic interest repayment. When this happen, it will accelerate the rate at which poverty develops in the country. This is because needy and poor people will only be involved in activities which are only aimed at making their ends meet. Most of the payday loans have the effect of depleting the assets of low-income earners. CITATION Bur15 \l 1033 (Malkiel, 2015) Also, concerns about this have erupted because when low-income earners turn to payday lenders, it turns out to be very expensive for them. This is because a 14-day loan may have an average annual percentage of about 400% CITATION Bur15 \l 1033 (Malkiel, 2015). Many borrowers are unable to pay their loans plus the interest fee when they already have enough money to cover all their expenses until their next payday. This means that the cycle of borrowing begins. This cycle lasts long, and it costs more than what they had anticipated. This will affect the needy people way of life. Payday loans encourage chronic borrowing. Payday loans are paid within a very short period, usually one day or about two weeks at which the full borrowed amount has to be repaid at once. Since many borrowers take out a payday loan to cover a chronic shortage of income over expenses, rather than to cover for emergencies, many cash-strapped needy borrowers experience another shortfall after the first loan. That deficit is compounded by the finance charge. Payday money lenders do not determine the capability of an in an individual to pay the amount after a specified period CITATION Bur15 \l 1033 (Malkiel, 2015). This may encourage back-to-back loans since the borrower may not be able to pay the loan after the specified period and therefore he may apply for a rollover at another fee. As discussed, when the needy turn to the payday lenders it will lead to different hardships to their way of life. This vulnerability of the needy is what we are trying to address to avoid exploitation by the lenders and hence the need to regulate our cash converters interest rates. The problem of charging high-interest rates has led to the ethical issues surrounding money converters to be brought to the limelight. These ethical issues include: Transparency. The money converters lacked transparency since they are supposed to include the amount of interest chargeable and any other fee that may be applied. Usurious practices. Usury may define as significantly demanding more money back from customers than what should be fairly charged CITATION Mar15 \l 1033 (Marcus Banks, 2015). Some Money converters charge high-interest rates, credit charges which are ultra-profitable, that go beyond the standard for taking an extra benefit from their customers. Financing of the companies with little or no social responsibilities. Most of the money converters are only involved in the financing of companies at the expense of people to whom it serves. For example, you may find money converters charging high interest rates, meaning it is only concerned about its profit at the expense of the wellbeing of its citizens CITATION Mar15 \l 1033 (Marcus Banks, 2015). Financing on the contrary of the good of the family. Most of the money converters advocate against the family values. These family values are such as those of charging very high-interest rates. Speculative lending practices. Most of the money converters engage in speculative investments and also credit lending practices which are morally unethical and unacceptable and in most cases, not even good to the existing businesses. Ethical issues in reporting income, falsifying documents and engaging in fraud activities. Fraud in the financial documents which can be done in five ways which include: fictitious revenues which are not earned, timing differences, and concealed liabilities and expenses CITATION Mar15 \l 1033 (Marcus Banks, 2015). Based on the charging of high interest rates by the money converters the role of the accountants has also been examined. The accountants must play their key roles to ensure that these high rates of interests are not charged. They ensure this through the following: Accountants are supposed to act as the whistle blower. An accountant should be able to report any accounting violations because it is his ethical duty. Accountants should be able to handle pressure from the management. The burden which is accrued from the companies may lead to increased pressur...

Wednesday, May 20, 2020

The Civil Rights Movement Essay examples - 1639 Words

For many years after the Civil War many African-Americans did not truly enjoy the freedoms that were granted to them by the US constitution. This was especially true in the southern states, because segregation flourished in the south wwhere African-Americans were treated as second class citizens. This racial segregation was characterized by separation of different races in daily life, such as eating in a restaurant, drinking from a water fountain, using a rest room, attending school, going to the movies, or in the rental or purchase of a home. In addition, Blacks were not afforded justice and fair trials, such as the case of the murder of Emmet Till. This unjust treatment would not be tolerated in America any more, which spurred the†¦show more content†¦The rage of the whites placed their anger on innocent blacks in the form of vicious beating and murderous lynching. Most notably the August 27th 1955, murder of the harmless 14 year old boy named Emmet Till in Money, Missi ssippi. Emmett from Chicago, was visiting relatives in Mississippi, when he was accused of embarrassing a white store clerk. In result, he was kidnapped from his great-uncles house in the middle of the night. According to witnesses, they drove him to a weathered shed on a plantation in neighboring Sunflower County, where they brutally beat and then shot him. A fan was placed around his neck was to weigh down his body, which they dropped into the Tallahatchie River. This brutal murder did not do unnoticed, his mother insisted on leaving the casket open for the funeral and allowing people to take photos because she wanted people to see how badly Tills body had been disfigured. In consequence, little Emmett Till’s vicious murder sparked the Second Reconstruction, a period when African-Americans once again began holding various political offices, and reasserting and reclaiming their civil and political rights as American citizens. A few months after the Till incident, in Montgomery Alabama, Rosa Parks refused to give up her seat at the front of the colored section of a bus to a white passenger, defying a southern custom of blacks riding in the back of the bus. In response to her arrest the Montgomery blackShow MoreRelatedThe Rise Of The Civil Rights Movement1179 Words   |  5 Pagessegregations. Out of the numerous elements that arose in the 1960s, there are three movements that truly affected the American society. Firstly, the rise of the civil rights movement was greatly influenced by racial discrimination of colored people in the South. Secondly, the women’s movement aimed to convince the society that women are capable of achieving and maintaining higher waged job like males. Lastly, the gay rights movement aimed to gain acceptance and stop discrimination of homosexuality. The mostRead MoreThe Folk Music Of The Civil Rights Movement1208 Words   |  5 PagesResponse Paper #4 The folk music of the Civil Rights Movement â€Å"came out of tradition, common experience, and generations of resistance† (Dunaway 2010: 140). The songs used throughout the movement derived from the shared experiences and struggles of African Americans while connecting â€Å"the gentle, idealistic world of folk music and the integrationist world of civil rights† (Dunaway 2010: 145). Songs, such as â€Å"We Shall Overcome†, were put through the folk process, where a song is passed on and alterationsRead MoreThe Great Leaders Of The Civil Rights Movement1563 Words   |  7 Pages They seem to be forgotten until they are highlighted once again. Another example of a person that was not really highlighted for their actions is Nina Simone. She made an impact on the Civil Right Movement that not many other artist or celebrity would have done. When you think of the Civil Rights Movement the first three that come to mind of course are, Martin Luther King Jr., Malco m X, and Rosa Parks. So, when someone hears the name Nina Simone the two most common responses might be â€Å"Who’sRead MoreSocial Movements : Black Civil Rights2647 Words   |  11 PagesSocial movements are vital to the establishment of our societies, and they way we are governed. Social movements help the less privileged band together to create a stronger voice among a sea of political correctness and unlawfully rule that the public supposedly have to abide by without question. Movements create this new form of platform that, if done successfully, are able to create a worldwide frenzy where people from across all walks of life, including politicians, academics, the less fortunateRead MoreThe Civil Rights Movement911 Words   |  4 PagesThe Civil Rights Movement: Martin Luther King Jr. Martin Luther King Jr. changed history not only for African American’s, but for all who live in the United States. Martin was born on January 15, 1929, in Atlanta, Georgia. As a child Martin attended many public segregated schools throughout Georgia until he graduated at the age of fifteen. Following high school, Martin Luther King Jr. attended many colleges such as, Morehouse College, Crozer Theological Seminary, and Boston University. While studyingRead MoreCauses Of The Civil Rights Movement954 Words   |  4 Pagesquote was very much true. Post civil war times were hard on African Americans. Even though at the time they were considered free, they were often criticized and discriminated against. Finally, shootings, brutality, and unfair treatment were enough. In an effort to end racial segregation and discrimination against African-Americans all over the country, they took a stand. This was known as the Civil Rights Movement. There were many interesting events that cause d this movement. The three main causes thatRead MoreThe Civil Rights Movement Essay1601 Words   |  7 PagesThe Civil Rights Movement â€Å"I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.† This was a speech by Martin Luther King Jr. Even one hundred years after slavery was banned, African Americans were still being treated unfairly. Martin Luther King Jr. was one of the most famous leaders of the Civil Rights movement in the 1960’s. The Civil Rights movement was a movement of AfricanRead MoreThe Civil Rights Movement Essay1259 Words   |  6 Pages The civil right movement refers to the reform movement in the United States beginning in the 1954 to 1968 led primarily by Blacks for outlawing racial discrimination against African-Americans to prove the civil rights of personal Black citizen. For ten decades after the Emancipation Proclamation, African-Americans in Southern states still live a rigid unequal world of deprive right of citizenship, segregation and various forms of oppression, including race-inspired violence. â€Å"JimRead MoreThe Civil Rights Movement Essay1190 Words   |  5 Pages The Civil Rights Movement The 13th amendment, passed on the first of January, 1865 abolished slavery throughout America. Although African Americans were considered free after this amendment was approved, they still had a long and arduous struggle to absolute freedom. Before the Civil Rights Act of 1964, segregation in the United States was frequently used throughout many of the Southern and Border States. Schools, bathrooms, libraries, and even water fountains were segregated. Though there wereRead MoreCivil Rights Movement Essay797 Words   |  4 PagesThe Civil Rights Movement, also known as the American Civil Rights, was a mass movement during the 1950s and 1960s. It was one of the most intricate social movements of mankind. The Civil Rights Movement was a period where African Americans did not have the same equal rights or treatment as the whites. Instead, African Americans were segregated from whites by not going to school together, having to sit in the back of the bus, not being able to move freely, or not having the right to vote. Over the

Tuesday, May 19, 2020

Red bull strategies - Free Essay Example

Sample details Pages: 10 Words: 2969 Downloads: 6 Date added: 2017/06/26 Category Business Essay Type Research paper Did you like this example? EXECUTIVE SUMMARY â€Å"Red Bull isnt a drink; its a way of life†, says Dietrich Mateschwitz, the co-founder of Red Bull GmbH (Kumar, 2004). In fact, for a product that didnt have any extraordinary quality, was made of repeatedly questioned ingredients, Red Bull holds a pretty significant 70% market share (Ingram, 2010). In 2007, according to company figures, 4.5bn cans of the drink were sold in over 130 counties with 3,903 employees generating over 2.6 billion euros in turnover (AFP, 2007). Don’t waste time! Our writers will create an original "Red bull strategies" essay for you Create order Its dominant position in the fastest-growing segment of the soft drink market is mainly attributed to the companys unconventional and innovative marketing strategies as well as its revolutionary operational and management approach. This paper study discusses the various strategies adopted by Red Bull, including the companys effective employment of buzz marketing, product branding, its sponsorship and unique distribution strategy. The paper also discusses the importance of individual skills and organizational toolbox that led to the companys success. The case concluded with a commentary on challenges the company faces as well as recommendations with regards to maintaining its current growth and market share. BACKGROUND Dietrich Mateschwitz experienced the stimulating qualities of a popular Thai energy drink, Krating Daeng (literally ‘red bull), while on a trip to Thailand. Shortly after, he started to work with a pharmaceutical company to adapt the Thai beverage for European market. Mateschitzs concept was to create a company selling its own energy drink worldwide at a premium price (Keller, 2004). In 1987, together with Chaleo Yoovidhya, the owner of Krating Daeng, he founded Red Bull GmbH. The partners agreed that Mateschitz would run the company, while the Chaleo and his son remained sleeping partners. Five years later, the drink entered neighbouring countries Hungary and Slovenia, followed by Germany and Switzerland. In 1997, Red Bull stormed the U.S. market. In less than three years, Red Bull solely expanded the sales of energy drinks from $12 million to $75 million in 1999 (Hein, 2001). Today, Red Bull is also Austrias most successful brand, worth more than â‚ ¬10.9 billion. In 2008, Forbes magazine listed both Chaleo and Mateschitz as being the 260th richest persons in the world with an estimated net worth of $4.0 billion. INNOVATIONS Red Bull is a great example of an ordinary product of doubtful worth that was transformed into a powerful brand through innovative marketing. In an interview, Mateschitz recalled: When we first started, we said there is no existing market for Red Bull. But Red Bull will create it. And this is what finally became true† (Dolan, 2005). Although the initial market research conducted by Mateschitz was quite devastating – unappetizing colour and disgusting taste (Johnson, 2002), he didnt give up but thrived in the end. How? By revolutionary approach to the product branding, well controlled and limited distribution, and unique ways of reaching out to the right customers. In general, the success of the company relied hugely on an original concept: a highly caffeinated and troublesome drink. But what makes Red Bull so unique is the companys revolutionary approach to classic marketing rules. The company claims the unique techniques were developed out of a demand. In terms of attracting new customers and enhancing consumer loyalty, Red Bull has a more effective branding campaign than Coke or Pepsi, says Nancy F. Koehn, professor of business administration at Harvard Business School (Rodgers, 2001). Red Bull is building a beverage brand without relying on the essential equipment of a mass-marketing campaign. Perhaps the indispensable tools of marketing arent so indispensable after all, she adds (Rogers, 2001). The main source of innovation in this case was pretty simple – as a self-funded start-up, the company could not afford a costly advertising. Additionally, Mateschitz has always believed in ‘functionality. They carefully select the sports they sponsor, the people they target and places they distribute their products to. The consumer promotions arent typical either. Red Bull invites consumers to creatively interact with the brand, by building their own ‘wings or sculptures. It makes Red Bull one of the very few bra nds that understands how precious a deep personal experience and â€Å"peers endorsement† is compared to a standard advertising campaign. Another great example of Red Bulls revolutionary approach to marketing is the fact that the company doesnt use print media, banners or billboards. Every promotion of the product needs to have a functional benefit. Even its TV spots are believed to be more amusable than educational or persuasive towards consumers. By avoiding the usual methods of marketing, the company concentrates more on what is called word-of-mouth or buzz marketing. The beauty of Red Bull is that its the antibrand brand, says Gobà ©. Red Bull doesnt have any of the commercial trappings of a traditional, off-the-shelf product. Its underground, even when its above ground, and that appeals to the young people who drink it , he adds (Rogers, 2001). Another remarkable thing about Red Bulls is its 8.3-ounce can and the fact that its the only size the company has ever offered. One size. One colour. One taste. Thats all. In such a competitive environment, its simply shocking to hear of a thriving company not keen on a constant brand extension. We are one of few companies around the world that can stay focused on one product, says Cortes in defence of Red Bulls narrow strategy. We do what we do best, he adds (Rogers, 2001). To sum up, Red Bulls revolutionary approach in contrast with ‘standard tactics has been details in the below table. Red Bull approach: Conventional approach: Positioning: Create a functional foundation; show how the drink fits into peoples way of life Create a socially aspiring image Advertising: Advertising airs only after the launch phase and plays a limited and specific role within the marketing mix Advertising launches the brand and stays the lead marketing tool Distribution: Create strong demand and limit the product availability Wild availability is used to create demand Sampling: Focus on quality and product experience Sampling is all about quantity Celebrity Sponsorship: Pursue those celebrities that are fans of Red Bull, but dont pay them Celebrity endorsement has a steep price, but gets publicity Merchandising: Controlled and limited Tchotchkes rule! Network Relationships: Treat all stakeholders as partners Vendors are lucky to work for us! Corporate Leadership: Patience and investment Clear annual volume and pr ofit objectives and fast returns Table 1: Based on: â€Å"Speed in a can† by Alex Wippenfurth, 2003, PEOPLE BEHIND THE SUCCESS Mateschitz, Red Bulls co-founder and its managing director, is undoubtedly the man behind the steering wheel in the company. In addition to his natural talent for selling, he is also known for his creativity as well as determination. Having worked in a highly competitive environment before, and conducted the initial market research, he was the one to come up with the extraordinary ideas, which implemented by a joint effort of his dedicated team, brought the company straight to the top. There is no doubt that his natural skills, innovative approach, determination and optimism paid a significant role in the companys success. Moreover, Mateschitz thrives on resistance. He is always ready to push the limits and devise spectacular new strategies that get the customers herd to events where extreme sports athletes and daredevils perform street acts. In fact, Red Bulls unconventional tactics and persistence has been evident from the beginning. To begin with, having great difficulties to launch its product in Germany, the company smartly used the rumours regarding the products potential health hazards and mystic content, by building a myth strategy. In his article â€Å"Liquid Cocaine†, journalist Jeff Edwards concludes: â€Å"the more rumours of Red Bulls potentially dangerous, over stimulating effects spread, the more the drink sells† (Edwards, 2001). In addition to that, Mateschitz strongly believed in the importance of physical consumption of his product. Therefore, the marketing strategies have been always focused on sampling and event sponsorship that match and enhance the spirit of Red Bull. â€Å"We dont bring the product to the people; we bring people to the product. We make it available and those who love our style come to us†, claims Mateschitz (Gschwandtner, 2004). Red Bulls success is also partially attributed to its internal culture. Red Bulls team embodies energy and stimulation in everything their do. It seems to be the main ‘theme which to direct and lead the companys actions. Every employee is totally on board with the current goals and challenges of the company. Red Bull thrives on its unique business structure as well. Little hierarchy – ‘management by organized chaos – as Mateschitz describes it. A fully committed team hired primarily for their passion and non conformism is ready to overcome any challenge they face. Mateschitz himself ensures to only work 3 days a week, to live the life of extreme sports his brand endorses. The unusual, personality driven leadership is also evident between the company and agencies it employs. Johannes Kastner, for instance, the head of Red Bulls ad agency, represents the strongest business relationship in its field, with the ad agency being a reliable, long-standing partner rather than dispensable merchant. ELEMENTS OD RED BULLS STRATEGIES The emphasis Red Bull places on marketing has been always extreme high the company spends around 30 percent of its annual turnover on marketing, compared with the average of 10% being spent by most of the competitors (Dolan, 2005). But what is really interesting about Red Bulls strategies is the lack of aggressive in-your-face push campaigns, price-offs, and instant ubiquity. Instead, its marketing is designed for the subconscious. One of the attractive seduction tactics the company employs is exclusivity – Red Bull makes it initially hard for the market to experience the drink. When Red Bull enters a new market, they initially select a limited number of outlets that can sell the drink. The companys sales units are totally decentralised. Each unit is responsible for sales, marketing and distribution in its own area. Sales reps insist that Red Bull be distributed exclusively by a dedicated sales force. They have a selective sales strategy as well. They target â€Å"hot s pots† in their area such as clubs and bars, shops near universities and gyms. Such a selective and individual approach has a great advantage of being fast and effective. Sampling also focuses on exclusive sub-communities and carefully selected groups. Moreover, instead of traditional advertising, Red Bull relies on a strategy of word-of-mouth or â€Å"buzz† marketing. Another extremely effective tactic with regards to product positioning and promotion happens on the streets. Red Bull makes sure its silver can is widely noticeable: * Consumer education teams drive eye-catching trucks as mobile displays, painted blue and silver with a giant can on top of the vehicle; to promote the brand as youthful and slightly ‘on the edge; * Free cans of Red Bull are also given out to people on the street who had been identified as being in need of energy. * Red Bull is also provided to DJs, empty cans would also be left on tables in hot spots such as popular clubs and pubs. But whats really intriguing and admirable about the marketing strategy is the fact that it takes place on the street, with people. Red Bull ensures that customers dont feel under pressure to experience its product in a certain way. During the sampling, for example, they always provide a full and closed can, so that the consumers can decide when and how much to try. Additionally, all Red Bulls promotions are participatory. Rather than sponsor concerts like everybody else, the company has gone much further – they created Red Bull Music Academy for aspiring DJs to participate in workshops with some top DJs in the world. The company is also strongly associated with extreme sports, more recently with prestigious F1, motorcycle racing and their own adventurous events. In that way consumers can get deeper experience of the product which keeps the brand relevant in terms of its stimulating mind, not just the body. Against the odds, Red Bull brand was directl y marketed to Generation Y, the so-called millennial who were believed to be sceptical of traditional marketing strategies. Part of the strategy involved recruiting student brand managers who would be used to promote Red Bull on university campuses and then report back to the company, providing some useful market research data. What is also extremely fascinating about the company is the fact that the Red Bulls contents are not patented, and all ingredients are clearly listed on the can. Yet, Red Bull has had achieved a leading market position in over 100 countries worldwide. Many competitors have tried to employ similar marketing strategies and tactics in order to grab sales from the market leader. Not all have been successful, of course. THREATS TO FUTURE SUCCESS The main problem Red Bull needs to deal with is the ability to maintain its incredible sales growth. In the light of the brand becoming more and more mature and the market even more saturated, the company faces some of the most serous challenges ever: * The loss of its original consumer base, as the Generation Y becomes working adults; * Health concerns, associated with high intake of caffeine, that have emerged in several countries (ban imposed in Denmark and France; classified as a medication in Norway; until recently available only in pharmacies in Japan); * The energy drinks market has attracted some of the global biggest beverage companies, such as Coca Cola and Pepsi, seeking to win a competitive advantage over the current market leader; * Red Bull is well known for its revolutionary advertising however the product could be in danger of becoming stale; * Unlike their major competitors, Red Bull is limited to one product, leaving the company with no back up prod uct to cover any potential loss; * The beverage market shows strong trends toward healthy options of soft drinks; FUTURE RECOMMENDATIONS Red Bull has gone through a lot in the past two decades. Starting on a practically non-existent marketplace, today it faces extreme diversity of similar products and a significant number of competitors. Taking into account the fact that Red Bulls brand is still very strong and his market leading position not yet threatened, the company should focus its market strategies on the following objectives: †¢ Maintain the leading position According to companys figures, the product is still widely recognized (over 60% of the under 30 year old Germans can easily distinguish the brand). In general, people are happy with the product. It is the image that needs to be enhanced. As far as the price is concerned, it is recommended that it should stay the same a high price will help keep the image of a high quality product. In addition to that, some new promotion campaigns can add further value to the image. As Red Bull is a utility drink, which means it is only bought occasionally. Therefore it may be worth considering to redirect the future marketing campaign to petrol stations, off-licences, convenience stores. †¢ Expand the product Red Bull should try to extend its product range by creating further consumer needs for some other Red Bull products such as: â€Å"White Bull† which could represent soft high quality mix drink of Vodka and Red Bull. Energy bars and â€Å"mini power-size† bottles of Red Bull that will be small enough to fit into pocket; aimed at those in constant hurry. A small selection of Red Bull extraordinary sports clothes. Since the company is widely acknowledged for its extreme sports sponsorship, they should provide its fans with unique outfits. It is a great opportunity to gain some extra returns as well as attract attention through people wearing the clothes. Taking into account the â€Å"healthy† trend in the soft drink category, as well as the actions taken by the closest competitors, Red Bull should also diversify its products into â€Å"organic energy drinks† and try to create a matching â€Å"lifestyle† in order to enter a new market f or the â€Å"health-conscious consumer†. Another option for Red Bull is an expansion into new and developing countries, which may not only help to spread the name but also boost the sales. In that way, Red Bulls may again show the market hot to spread its wings†¦ REFERENCES: Energy Pumps up Soft Drinks Trade, Sunday Business Post (Ireland), 1999; Hein, K., (2001) [online] A Bulls Market Brandweek, available at https://findarticles.com/p/articles/mi_m0BDW/is_22_42/ai_75286777/, accessed 15 March 2010; Johnson, Branwell, Has the Energy Drinks Market Lost Its Fizz? Marketing Week, August 29, 2002; Potterton, L., Red Bull Gives Its Creator Financial Wings, Scotland on Sunday, 2000; Brandweek, (2001) [online] Red Bull Takes Extreme Sports by the Horns†, available at https://findarticles.com/p/articles/mi_m0BDW/is_4_42/ai_69493288, accessed 15 March 2010; Dolan K., (2005) [online] â€Å"The Soda With Buzz†, available at https://www.forbes.com/global/2005/0328/028_print.html, accessed 16 March 2010; Funding Universe, (2002) [online] Red Bull GmbH Company History, available at https://www.fundinguniverse.com/company-histories/Red-Bull-GmbH-Company-History.html, accessed 16 March 2010; History Of Red Bull Energy Drinks Soft Drink Marketing Beverages And Advertising [online], available at https://www.speedace.info/red_bull.htm, accessed 18 March 2010; Ingram F., [online] Red Bull GmbH, International Directory of Company Histories, available at https://findarticles.com/p/articles/mi_gx5202/is_1989/ai_n19121811/, accessed 15 March 2010; Forbes (2008), [online] The Worlds Billionaires, available at https://www.forbes.com/lists/2008/10/billionaires08_The-Worlds Billionaires_CountryOfPrmRes.html, accessed 16 March 2010; Gschwandtner, G., (2004) [online] â€Å"The Powerful Sales Strategy Behind RedBull Selling Power† available at https://www.redbull.com/images/historysection/ pdf/1/Selling_Power_DM_Sept.pdf, accessed 18 March 2010; Keller, K., (2004) [online] â€Å"Building brand equity in non-traditional ways†, available at https://www.coolbrandsstorytelling.org/dmdocuments/expert_cases/ECRedbull.pdf, accessed 14 March 2010; Kumar, H.K., Linguri, L.S., Tavassoli, N.T., (2004) [onlin e] â€Å"Red Bull The anti-brand†, London Business School, available at https://www.redbull.com/#page=CompanyPage.AsTimeGoesBy, accessed 10 March 2010; Rodgers A., (2001) [online] Its a (Red) Bull Market After All, Fast Company, available at https://www.fastcompany.com/articles/2001/10/redbull.html, accessed 19 March 2010; Edwards J., (2001) [online] â€Å"Liquid cocaine†, available at https://www.salon.com/technology/feature/2001/02/02/red_bull, accessed 19 March 2010;

Wednesday, May 6, 2020

Gender Annotated Bibliography Essay - 1480 Words

Mills, S. (2012). Gender Matters: Frminist Linguistic Analysis. London : Equinox. Gender Matters is a collection of various essays on feminist linguistic texts analysis, by Sara Mills. Mills develops methods of analyzing literary and non-literary texts, in addition to conversational analysis based on a feminist approach. The author draws on data from her collection of essays gathered over the last two decades on feminism during the 1990s. The essays focus on gender issues, the representation of gender in reading, writing, and in public speaking. Furthermore, it highlights the importance of feminists’ analysis of sexism in literature and the relation between gender and politeness. The article is informative for my research paper, as my†¦show more content†¦Moreover, Butler’s literature review is based on philosophers and social theorists such as, Foucault and Nietzsche. The author attempts to analyze some of the attributes and variables in the society such as sex variable and the gender identity characteristics. She depicts gender in queer th eories in media in a critical manner that makes her work a valuable contribution to the field of gender studies. The book would assist my paper, by providing insights into the idea of gender being negotiated through discourse and performance of gender in everyday interaction, and how identity is a performativity and it is constituted by expression. Butler’s views on gender challenges the cultural norms and gender categories. Therefore, she brought a creative chaos to the people about their sexual instincts and the establishment of the marriage agency. The book lacks empirical studies, quantitative researches. However, as my research relays on the literature review and secondary materials, this book would provide my paper with a deep insight into the queer theories. Christie, C. (2000). Gender and Language: Towards A Feminist Pragmatics . Edinburgh: Edinburgh University Press. Gender and language initiate an approach to the study of language use and looks into relations between the meaning and gender. Christie provides a systematic introduction to pragmatic approaches explaining the rules of social language and how pragmatics can be realized be feminist analyses of language’s natureShow MoreRelatedThe Overuse of Technology in Our Daily Life Essay1452 Words   |  6 Pagesa day? The answer for this question will bring a lot of negative answers, and of course if we ask this question in a survey, â€Å"NO† will be the winner of this survey. Talking about the use of technology reminded me one of the sources from my annotated bibliography by Amy Petersen, who is the Theatre and Media Arts Department Chair and Associate Professor in the College of Fine Arts and Communications at Brigham Young University. In her article which she wrote about the overuse of tech in our daily lifeRead MoreAnnotated Bibliography On Gender And Sexuality1955 Words   |   8 PagesENGL360: Desiring Bodies – Gender and Sexuality in Literature and Film Major Essay How is gender identity related to sexuality and sexual practice in Bram Stoker’s Dracula? Introduction – 250 words - Describe how Dracula presents a â€Å"characteristic, if hyperbolic, instance of Victorian anxiety over the potential fluidity of gender roles† (Craft, 111-112). - This essay will aim to show how Dracula inverts conventional Victorian gender patterns through the characterisation of the vampire women andRead MoreAnnotated Bibliography Agars, M. D. (2004). Reconsidering the Impact of Gender Stereotypes on the1800 Words   |  8 PagesAnnotated Bibliography Agars, M. D. (2004). Reconsidering the Impact of Gender Stereotypes on the Advancement of Women in Organizations. Psychology of Women Quarterly, 28(2), 103-111. doi:10.1111/j.1471-6402.2004.00127.x This article reveals the disparities in the workplace due to gender stereotypes favoring men over women in executive positions. Women have a much more difficult path to obtain executive positions, and maintain them. This article helps by showing the number of high-level womenRead MoreAssisting A Five Year Old Boy With Adhd1724 Words   |  7 Pagesexperimental groups. The results of the study showed that a family-child based intervention was most effective when decreasing a student’s ADHD symptoms. This article did have a couple of limitations. The sample was based on male students in the third grade. Gender and race could have made a difference in this study. Having the same amount of students, but having 30 males and 30 females in different age group and grades could have changed the results of the study. 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Many confuse a literature review with an annotated bibliography, but the difference between a literature review and an annotated bibliography is that an annotated bibliography only summarizes briefly about an article that one viewed while an annotated bibliography focuses specifically on a topic. An experimental report, also know as â€Å"lab reports† is put shortly, a â€Å"story† of ones research where someoneRead MoreA Discussion On Sexuality And Sexually Transmitted Infections / Diseases And Sexual Development Throughout Life955 Words   |  4 Pagesusual, there were multiple assignments. We had our normal issue from the Taking Sides text, though it was only one this week, a discussion on sexuality in later life, the quiz and this wonderful three page reflection paper. Additionally our annotated bibliography was due this week. As usual, I will start with this week’s reading from the Taking Sides text. This week was slightly different in that we were given only one topic to read and discuss. The article discussed opposing views on whetherRead MoreBibliography Of An Annotated Bibliography1512 Words   |  7 PagesThe purpose of this paper is to display my knowledge of constructing an annotated bibliography. This annotated bibliography consists of the five articles from journal set A. The annotation covers evidence based practices and issues with the field of psychology such as lack of services, cost and, quality of care. Each annotation addresses the strength of the article, the purpose of the article, the relevance to the field of psychology and its uniqueness. The paper is a very brief synopsis of the articleRead MoreAnnotated Bibliography APA Format961 Words   |  4 Pagesï » ¿ Annotated Bibliography University of Maryland University College Annotated Bibliography Ghosh, C. (2013). Affordable Care Act: Strategies to Tame the Future.  Physician Executive,  39(6), 68-70. In this particular journal about the Affordable Care Act (ACA), the author Ghosh attempts to prove which areas of the medical sector will have the most impact. The research will show that the relationship between the newer technologies with improved electronic healthRead MoreAshford 4: - Week 3 - Assignment1335 Words   |  6 Pagestwo sentence summary of the main conclusions that you drew while researching your topic and that you will support in your paper by constructing a logical argument based on evidence (sources). You will then create an annotated bibliography. To create an annotated bibliography, list each source in full APA reference format. Then, beneath each source write a brief (one or two paragraph) explanation of the important information in the source and how you plan to use it in your paper. The annotations

Poverty Is A Worst Nightmare - 1167 Words

Poverty is a worst nightmare to most, and to others, it is their reality. Approximately 46.2 million people are living off less than $22,314 per year. Of these, 16.4 million are children under the age of 18. (APA) Living off a low income can lead to homelessness and hunger, but affects children in even worse ways. Poverty causes neglect, limits opportunities, and stunts development. It is important to keep in mind that this life is often inevitable, so there is not always someone to blame for these upsets. Neglect happens in every case of child poverty, and there are many aspects in which it can occur. The first is substandard housing and sometimes homelessness. In an insufficient home, viruses and diseases are more likely to spread.†¦show more content†¦When parents are faced with poverty, they spend almost all their days either working or looking for work. This results in cases just like Emily’s where children seldom see their parents. Neglect is seen in every case of poverty, and is often hard to avoid. Poverty is a very powerless situation that can limit the opportunities of those involved. When relating this to children, it is easy to see how much it impacts their lives. In Olsen’s story, the mother talks of Emily’s natural talent for comedy. She says, â€Å"You ought to do something about her with a gift like that-but without money or knowing how, what does one do?† This is an example of poverty limiting Emily’s opportunities. Due to the lack of money and a support system, she is unable to pursue this dream/goal. Along with limited opportunities is limited life experiences. While growing up, kids dream of having big birthday parties with all their family and friends. They long for vacations to the ocean or amusement parks. The look forward to celebrated milestones. But when you barely have enough money to live, you certainly do not have enough to fulfill these experiences. Another reason why many of these dreams pass by is because these children are forced to grow up much faster than normal. The oldest child in a family might only be 10 years old, but must act like they are 16 by taking care of younger siblings, helpingShow MoreRelatedThe Problem Of Human Trafficking835 Words   |  4 Pagescontaminated by some series of behaviors which affects the society in different norms such as poverty, discrimination, homelessness and others. It is true that climatic change has a possibility of making and leading large numbers of individuals to experience severe strains, but most strains are blamed on other people or individuals. 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Baby Suggs is compelled to have sex with ?a straw? boss who later breaks his coercive promise not to sell her children. Sethe?s mother is ?taken up my many in the crew? and Sethe is put in the position where she must endure ten minutes of sex with the tombstone engraver so the tombstone could read ?Beloved.? ?This act is a key note for the whole book: in the world of slavery and poverty, where hu man beingsRead MoreIntellectualism In Crime And Punishment By Fyodor Dostoyevsky1007 Words   |  5 Pagespeople is why he cannot relate to others which is why he alienates himself from society. These qualities of his are revealed in Part 1:Chapter 1. These feelings are only further aggravated by the scenarios and problems he faces. His state of being in poverty and debt, surrounded by drunkards and abusers, and just overall mayhem. He already is in a rather dismal mental state and it only continues to decline due to his surroundings. It was disclosed in Part III: Chapter V, Raskolnikov wrote an articleRead More The Constraints of Poverty Essay901 Words   |  4 PagesThe constraints of poverty can cause a cycle of poor mental and physical heath (Dittmann, 2003). Poverty causes many problems for the people facing it up front everyday. Not only do they go without many necessities, they also face a tremendous amount of stress all the time. The amount of stress combined with the lack of necessities produces extreme health problems. Poor people have to deal with an unhealthy living environment that creates serious mental and physical health problems. EconomicRead MoreAnalysis Of Michael Green Envisions A World Without Poverty, Hunger And Gender Equality896 Words   |  4 PagesPhilanthropist and author Michael Green envisions a world without poverty, hunger and gender equality. He believes that the needs and desires of the human race should be a global movement. The mindset of â€Å"business as usual† should be rejected, while new strategies must be implemented to reach these goals by 2030. Ultimately, Mr. Green believes this to be possible with some effort. However, I consider this vision a bit naà ¯ve, and as Michael states, the world being a better place seems a little fancifulRead MoreMartin Luther King and Malcolm X1715 Words   |  7 Pagesbecause one was in the South and the other was in the North. Martin saw a Dream that could be fulfilled in the South and Malcolm saw a Nightmare, which would never end in the North. Martin and Malcolm were raised in very different homes. Martin Luther King Jr. grew up in Atlanta; his family status was that of the middle class, he never experienced poverty or hunger like Malcolm did. Martin was raised in a loving and supporting environment. 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Bureau Of Alcohol And Tobacco Essay Example For Students

Bureau Of Alcohol And Tobacco Essay BUREAU of ALCOHOL, TOBACCO, and FIREARMSThe Bureau of Alcohol, Tobacco, and Firearms is one of the most important Federal Agencies we have. It is dedicated to reducing violent crime, collecting revenue and protecting the public. The ATF, for short, has many different programs for alcohol, firearms, arson and explosives, and tobacco. The ATF has a long background starting in 1789. It serves a huge function to keeping illegal alcohol and guns off the streets. The ATF is in the news a lot for different reasons. It is a large agency with tremendous power. The ATF roots have been around for hundreds of years. It all started in 1789, when the first congress imposed a tax on alcohol to pay for a war debt. Congressional lawmakers were impressed with the job that Alexander Hamilton had done with the administrative duties on this tax. By 1862, Congress created an Office of Internal Revenue within the Treasury Department. It was responsible for charging the commissioner with collection, among o thers, of taxes on distilled spirits and tobacco products that continue today. In 1963 they started hiring agents to investigate and punish people who tried to get away with tax evasion. The Bureau of Internal Revenue did many things related with alcohol and tobacco; it became a burden. So when Prohibition came around they created the Treasury’’s Bureau of Prohibition. When Prohibition ended they created the Federal Alcohol Control Administration, the FACA. This was short lived so the came up with the FAA, Federal Alcohol Administration. In 1934 the Alcohol Tax Unit, ATU, was created. At the same time, the FAA, functioning independently within Treasury, collecting data, to establish license and permit requirements, and define the regulations that ensure a fair marketplace for the alcohol industry and the consumer. In 1940 the FAA as and merged with the ATU. In 1952 the Bureau of Internal Revenue was dismantled. All of its alcohol or tobacco related issues went to the A TU. The Bureau was renamed the Internal Revenue Service, the IRS. The IRS renamed the ATU the Alcohol and Tobacco Tax Division. When the Gun Control Act was passed in 1968 it gave them the responsibility of firearms. Because of this it was renamed to the Alcohol, Tobacco, and Firearms (ATF) Division. This is the ATF we know today. The government funds it and they get money taxes collected from alcohol, tobacco, and firearms retailers. It is broken down into four major parts. There are the Alcohol Programs, Tobacco Programs, Firearms Programs, and Arson Explosives Programs. The Alcohol Division is responsible for approving certificates of label approval (COLAs) for alcoholic beverages. They way it works is that it gets money for every barrel or can of alcohol. They regulate the alcohol industry. They issue alcohol permits and work to keep criminals out of the business. The Tobacco Division works about the same. It uses money given to them by taxes and permits. The job of the Tobacco Division is to ensure the collection of tobacco taxes and to qualify applicants for permits to manufacture or import tobacco products or to operate tobacco export warehouses. The Firearms division investigates armed violent offenders and career criminals, narcotics traffickers, narco-terrorists, violent gangs, and domestic and inte rnational arms traffickers, along with tax collection, and permit issuing. The Arson Explosives Division has responsibilities dedicated to protecting the public, reducing violent crime, and collecting revenue. It enforces the Federal laws and regulations to explosives and arson. All of these four divisions are broken down and there are head offices around the nation. There are currently 14 regions but soon to be 23. These offices control a large area, up to five states, and regulate everything each division does. The man in charge is the Director of the ATF. His name is Bradley A. Buckles. He oversees the work of all of the people under him. He is responsible for many speeches to the press and the public. He was sworn in on December 20, 1999. He is a man with much passion for the ATF and wants to accomplish a lot. The largest things they have been in the news about their findings on crime gun traces, and they got the verdict on the Waco incident. The ATF was found to have not used excessive force either by firing at Mount Carmel without provocation or by using indiscriminate gunfire at Mount Carmel. This is a big win because the ATF could have been in very deep trouble if they were found guilty. The crime gun report gives a good example of what they do. They found that 43 percent of crime guns were used by people under 25, and 34 percent of that were youth, as young as 18. They do these types of reports for all types of guns, alcohol, and tobacco. .uf985d1b454537ee6b10fca892491e3de , .uf985d1b454537ee6b10fca892491e3de .postImageUrl , .uf985d1b454537ee6b10fca892491e3de .centered-text-area { min-height: 80px; position: relative; } .uf985d1b454537ee6b10fca892491e3de , .uf985d1b454537ee6b10fca892491e3de:hover , .uf985d1b454537ee6b10fca892491e3de:visited , .uf985d1b454537ee6b10fca892491e3de:active { border:0!important; } .uf985d1b454537ee6b10fca892491e3de .clearfix:after { content: ""; display: table; clear: both; } .uf985d1b454537ee6b10fca892491e3de { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf985d1b454537ee6b10fca892491e3de:active , .uf985d1b454537ee6b10fca892491e3de:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf985d1b454537ee6b10fca892491e3de .centered-text-area { width: 100%; position: relative ; } .uf985d1b454537ee6b10fca892491e3de .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf985d1b454537ee6b10fca892491e3de .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf985d1b454537ee6b10fca892491e3de .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf985d1b454537ee6b10fca892491e3de:hover .ctaButton { background-color: #34495E!important; } .uf985d1b454537ee6b10fca892491e3de .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf985d1b454537ee6b10fca892491e3de .uf985d1b454537ee6b10fca892491e3de-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf985d1b454537ee6b10fca892491e3de:after { content: ""; display: block; clear: both; } READ: Rosa Parks EssayI believe that this is one of the most important agencies there is. It has only been around for 32 years but they have worked on it for over 200 years. They have it set-up as good as it can be. There are things out there that I don’’t even know about and one of the reasons is the ATF. Keeping illegal alcohol, tobacco and firearms off the streets is a huge responsibility and we need someone to do it. Political Issues

The Role that Operations Management Plays in an Organization

Question: Discuss about theThe Role that Operations Management Plays in an Organization. Answer: Introduction The operations management fills the crucial function in the operations of business, authorities, or other organizations. The precise function of the operations management entirely depends on nature as well as the size of the enterprise, but the management needs the full range of business operational skills and interpersonal understanding to succeed. In general, the operations managers plan for management that oversee and boosts process of communication in the organization (Anand and Gray 2017, p. 3). Beside, operations management remains to be the design, operation, along with the improvement of the system of production that develops the primary product or services of an organization (Cox et al., 2012, p. 38). Functions of operations management are mostly related to the production of appropriate commodities and services in the organization. The significant role of operations management in every process of organizations is to run the operations of businesses successfully, smoothly, an d efficiently by utilizing the minimum resources available while meeting expectations and needs of different customers. Therefore, the principal target of this survey paperwork is to explore different roles that operations management plays in an organization in various marketplaces. The role of operations management in organization In present business society, operations management in an organization plays the role of embracing the use of technology to gain the competitive business advantage. The operations management in an organization plays the role of improving the use of technology to help business to increase their activities that deal with return on investment. Besides, most companies are driven by varying forces (Hutchinson and Purcell 2010, p. 367). These forces in business include the power of buyer, the power of supplier, threats of substitute services or commodities, threats of advanced entrants, along with rivalry among existing chief competitors. All these forces in business operations remain to be determinants of success of operations of any business. It is thus useful for business individuals to use technology to gain their competitive advantage based on the factors. Additionally, operations management in an organization plays the role of growing their business operations to work in the right dir ection. Most of the individuals in business operations term increase in operations to means that they need to leverage their competitive advantage (Yaghoobi et al., 2014, p. 321). Competitive advantage in activities of different organizations acquires or develops the attribute or combination of various characteristics by operations management in an organization that enables operations of a given sector to outperform its chief competitors around marketplaces. It is then necessary to for operations management to understand precisely what organizations competitive advantage is as well as how operators can wield it to win clients (Zhu and Verstraeten 2013, p. 167). Information technology plays a crucial function in augmenting organizations competitive advantage, but businesses have to ensure that the money, time, and energy they spend on information technology are appropriately placed. Some of the essentials roles of operations management include management of available resources for op erations, management of finance, setting goals for operations, and developing ideal channels of communication. Management of available resources Operations management has an essential role in managing available resources within operations of an organization. The managers play the principal duty in managing both personal as well as raw materials used to achieve the set objective of an organization (Boakye et al., 2014, p. 21). Besides, operations management have the roles of over sighting of inventory, purchasing, together with supplies that help in maximizing output and minimizing inputs of organizations around global marketplaces. Human resource managers perform various tasks that entirely aim at management of resources used in operations. Some of the roles that operations management perform while managing resources include the activities that deal with the determination of needs of employees so that they can remain to be productive. Managers also aim at improving the process of recruiting and hiring of employees as a way of attaining only qualified candidates to fill vacant posts in case such positions arise in operations o f an organization (Minavand 2013, p. 59). Operations management has the role of overseeing the assignment of different workers as well as planning for development of workers. All these management issues on available resources for organizations help in improving the outcome of operations of businesses around the world. Managing finance Operations managers perform the fundamental purpose of the process of implementation and planning operational budgets. The managers are the critical element in controlling different costs and keeping the organizations around the business community to remain on track financially (Pollack and Algeo 2016, p. 459). The manager of the supply chain and other available resources by operations management help in the process of minimizing production charges. Besides, operations managers have the duty of surveying business forecasts and reports of sales as a way of ensuring that the company remains to work as per the set objectives and missions. The management also study different financial statements to help them in attaining the ideal ways that they can use in maximizing the output of an organization within business marketplaces. Managers in most cases utilize different techniques such as cost-benefit analysis that help the organization to improve their operational efficiencies (Ketokivi 201 6, p. 76). Moreover, modern operations management in business community even goes to are extend to include roles of sustaining the financial equation to help in developing business operations. Operations management set goals for business operations In most organizations, operations managers have the responsibilities of setting goals as well as objectives and establishing policies or various departments of operations. For instance, operations managers perform different duties that ensure that company operates as per the guidelines of the ideal business sector (Monga 2014, p. 22). Some responsibilities of operations managers comprise of sales forecasting along with the planning of sales promotions of services and products. When operations managers cooperate with other stakeholders in business, they tend to establish appropriate procedures for operations before they place them into operational effects. Improving channel of communication Operations managers in the different organization need appropriate communication along with interpersonal skills during their operations. The development of such skills helps the various sections of the organization in the competitive marketplaces to work as a team. Therefore, duties of operations management comprise of development of a positive culture where the work can be achievable (Galvin 2014, p. 4). Sometimes, operation managers assist in resolving various disagreements and disputes that have the adverse effect on well being and output of an organization. Therefore, operations managers cooperate in the process that deals with the making of decision at the high level with other top executives of the organization. Operations management develops technology For several operations of different organizations, saving of costs of operations remains to be one of the most significant roles that operations management plays in an organization. By going paperless along with adoption of streamlined processes, operations management make the organization to be capable of developing essential functions of saving effort, money, as well as the duration of operations (Ollila and Ystrom 2016, p. 245). However, some ideas that organizations do not realize right away in their operations is that there is another benefit to embracing the use of digital techniques and that help them to gain competitive advantage. There are several ways or models that can be applicable to operations management to obtain competitive advantage using technology among companies. Some of these approaches consist of selecting only appropriate systems, relying on the support that develops as the operations grow, staying true to their core values of the business, and utilizing the te am of experts at their call. The other ways of obtaining competitive advantages by use of technology in business operations consist of the idea of not having to spend on expensive processes of recruitment, training, and orientations (Knott 2015, p. 1817). All these approaches are essential in operations of management in boosting competitive advantage as they help in reducing operational costs, attaining actionable information faster, and making appropriate investments in technology among other reasons. Therefore, making the proper investment in technology by operations management of organizations helps organizations to benefit. Businesses can support operations to be high from activities that aim at assessing how the management and workers of operations can utilize technology and help them improve results of the business. The use of information technology by can help businesses among organizations to leverage technology that help in improving existing processes along with accelerati on of business development (Huffman 2012, p. 219). The use of technology can provide an organization with the appropriate strategic advantage if operators understand how to harness the technology. Represents organization in different meetings The operations managers perform the ideal role of representative to the organization in seminars, committee, as well as conference meetings among other such purposes. Operations management in most cases addresses the profile of the organization, its operational objectives, performance, together with plans for progress and growth of the organization (Chicksand 2015, p. 142). Operations management has the role of explaining different projects or products, or current services that organization offers. Presentation of the organization by operations management in various meetings has enabled it possible for the officials to explain and develop ideal operational budgets with the help of other companys stakeholders during the seminars. Besides, operations management together with attorneys and adviser on legal issues that affect operations of organizations has the role of sorting out legal, operational issues that associate with the progress of security of the organization. Operations manag ers have the different function in the organization that relates on how to deal with employees (Galvin 2014, p. 3). Managers concentrate on maintaining discipline in the office among employees along with developing regulations for workers to boost their efficiency to be a section of many functions of the operations managers (Chowham et al., 2016, p. 465). Apart from the issue that deals with problems along with complaints of workers, operations managers help to teach employees new techniques that are essential in improving the performance of workers. Operations management increases competitive advantage Operations managers act as a consultant for questions that are the concern with development and progress of company to be competitive in the global marketplace. Operations management has the role of creating the competitive advantage for both small and significant business operations around the global community (Ketokivi 2016, p. 75). Technological usage in operations continues to be the driving force behind the burgeoning small business marketplaces. Technology is an essential factor that tends to level the playing business field together with allowing small businesses to perform business in any part of the globe from where they choose to invest their operations. Besides, as advancement in operational management continues, organizations are staying to enjoy the advantages of improved profitability as well as productivity in operations (Yaghoobi et al., 2014, p. 321). Therefore, both small and large business operations need to embrace operational management in all aspects of their bu siness operations from the issues that include accounting, management of data to marketing, along with supporting of business sales. The operational management ensures that every organization work with an information technology expert is necessary for most business operations as a way of obtaining the competitive advantage. Functional managers who are IT expert help organizations that are not familiar with tools that base their operations on technology to remain active in competitive marketplaces (Zhu and Verstraeten 2013, p. 167). The use of proper personnel in information technology sector helps a corporation to operate on the right track that can help them in eliminating cases of being caught up in the sizzle by attaining solutions that work effectively for their operations. Conclusion As cases of competition in global marketplace intensify, organizations that are leaders in their industries find it hard to afford to become complacent. There is a need for operations management to effectively and efficiently manage operations of human resources to help in gaining, developing, and sustaining competitive merits to become more essential. In integrating the best strategy for operation management, organizations must not forget essential factor for policies to become successful in the competitive marketplace. It is clear that while most operations management concentrates on the production of different commodities and services, it is essential to the overall organization to ensure that they do not underestimate roles of operations managers. When operations of various organizations are well managed, the functions of all other departments are smooth, and when the operations of organizations are mishandled, all other departments decline in operations. 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